Sunday, May 11, 2008

The Commericalization of "It's a Small World"

Mary Blair was a brilliant artist with a flare for the innocence of children. Her immortal murals were taken down, ripped from its home, first the South building that housed the "Adventures thru innerspace" when the aforementioned was replaced by "Star Tours". Then the North side was removed with the removal of Circle-vision 360 in 1997. The real tragedy was not only a masterpiece of American Art destroyed, removed from all public viewing, but in a colossal mistake of "Rocket Rods" that lasted only one year, removing the ever popular "People Mover" with Disneyland purists.
Now Disney Corp. in its infinite wisdom (I write with venomous sarcasm), has decited that "It's a Small World", (another masterpiece from the mind of Mary Blair) shall now include famous Disney Characters. Don't get me wrong, I am no fan of "It's a Small World" which could be used successfully to interrogate prisoners of war, or wait out a hostage situation. Not to mention that if you indeed have children that insist on going on that ride, just as you finally get that irritating tune out of your head, your 4 year old will inevitably start humming or singing that damed tune.
With that said, Disney Corp. for sometime has failed to keep that spirit that "Uncle" Walt had with his park. This really began as Michael Isner changed the face of Disney Corp. to match that of Corporate America. While I have no bones against business per se, I do however, have problems of selling the Disney name, while abandoning the Disney ideology of it's parks. It's nothing more than the bottom line within the current Disney Corp. structure, and it's loosing that "Uncle" Walt's warm and delightful persona and charm of Disneyland, ca. 1987.
The general decay of Disneyland started in the 80's with the rise of Isner, whom promised the Board of Directors of Disney Corp 20%. To make that 20% he slashed budgets from all parks, made short gains with gimicks, immediately raised the price of park entry 75% and all the food and beverage prices. With in one summer, Disneyland went from the park for all peoples, to the elite that could afford to go. Even today, one basically had to take a second Mortgage on thier home, or save for years at a time to afford to fly or drive to the Disneyland area. Pay out the nose for hotel, food (within or without the park), pay higher prices than ever for single day or multi day park hopper tickets, wade through a sea of humanity while trying to use fast pass tickets, and otherwise walk nearly one hundred miles (give or take) for a single day excursion through the park. The Disneyland experience I remember as a teen in the 80's at Disneyland is not the experience I have tried to give to my children.
With the resignation of Roy Disney, (the younger) and the resignation of Greg Emmer, will Disneyland survive the slashed budgets, maintenance neglect and corporate indifference to the patrons of whom they serve? I doubt it, but only time will tell.